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"This footballer uses Dr. Tibbles' Vi-Cocoa," says this newspaper advert from 1907. "Ask him what he thinks of it?" Vi-Cocoa was said to be a revitalizing product, marketed alongside Dr Tibbles' Brain Feeder, and Dr Tibble's Child Restorer. The revitalizing ingredient was said to be cocaine.

Unsurprisingly, "Dr" William Tibbles may not have been a real doctor. His Vi-Cocoa Company was based in Watford and employed around 550 people. You can read more about Dr Tibbles here.

ONE COMMENT ON THIS POST To “Dr Tibbles’ Vi-Cocoa – the Lucozade Sport of Edwardian football”

  • steve simmons

    23 October 2016 at 6:54 pm

    Apparently according to an advert dated 03/02/1903 “Dr Tibbles Vi-Cocoa enabled another farm labourer to work in all kinds of weather”

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