"This footballer uses Dr. Tibbles' Vi-Cocoa," says this newspaper advert from 1907. "Ask him what he thinks of it?" Vi-Cocoa was said to be a revitalizing product, marketed alongside Dr Tibbles' Brain Feeder, and Dr Tibble's Child Restorer. The revitalizing ingredient was said to be cocaine.
Unsurprisingly, "Dr" William Tibbles may not have been a real doctor. His Vi-Cocoa Company was based in Watford and employed around 550 people. You can read more about Dr Tibbles here.
How did we become football fans? Savage Enthusiasm: A History of Football Fans is the brand new book from Goal Post's Paul Brown, tracing the remarkable evolution of the fan from the earliest origins of the game right through to the present day.
It's available from Amazon.co.uk at the sale price of £10 (
RRP £12.99), and from Amazon stores worldwide.